Mike Hess Brewing has introduced its Open Mike beer can, becoming the only brewery in California to use Crown Holdings’ patented 360 End technology.
A simple pull tab removes the entire top end of the can, effectively turning the can into an instant pint glass.
Mike Hess Brewing founder Mike Hess said: "We could not be more excited to debut this breakthrough can design. For outdoor enthusiasts like me, Open Mike lets us experience the beer wherever we go, whether that's at the beach or pool deck, stadium parking lot, or anywhere in the great outdoors and without the disadvantage of a standard can's small opening. Craft beer, technology and the active lifestyle come together quite nicely here."
The new cans and ends are fully recyclable and better for the environment than glass. As an added bonus, Open Mike ends use 10% less aluminum than other ends, so the switch also helps MHB's overall sustainability initiative.
In addition to the Open Mike cans, MHB will be introducing their flagship 16 oz. canned beers in boxed six-packs. "Open Mike six-packs will be available as early as November 1st wherever Mike Hess beers are sold, including Southern California and the greater Phoenix, Arizona, markets. The first brand to feature the new packaging and Open Mike ends will be Habitus, Double IPA, World Beer Cup gold award-winner in the Rye Beer category. "The boxed six-packs give our fans and retail partners 50% more beer than our current 4-packs in a familiar, approachable package branded to help identify Open Mike cans," said Mike Hess Brewing's National Sales Director, Greg Hess.
MHB will continue to use 16oz pint cans produced by CROWN Beverage Packaging North America, the manufacturers of the 360 End. The cans themselves are made with 72% recycled content.