According to the company, Avery Dennison MultiCycle can withstand more than 30 product cycles, reducing the volume of label substrate used.
“With an increasing global focus on resource management, consumers and other stake holders will continue to place pressure on brand owners to find solutions that reduce the waste caused by returnable bottles,” said Jon Maley, vice president marketing at Avery Dennison Materials Group. “Our MultiCycle innovation can reduce the environmental impact of relabeling and change the way the world thinks about the decoration of returnable bottles.”
Environmental benefits
The patent-pending permanent self-adhesive film label construction is resistant to the stresses a container is exposed to during its lifetime and can withstand the high-temperature caustic baths used during the bottle washing process.
The polypropylene label is engineered with a sandwich construction, so the printing ink is protected with an over-laminate, Avery Dennison said.
According to the firm, with traditional “cut and stack” paper labels or washable self-adhesive labels a new label set is required each time a bottle is sold.
In a statement it said: “The long performance lifetime of MultiCycle reduces the volume of label substrate used. The use of fewer labels also brings the additional benefits of reduced ink usage, fewer transport movements, and an overall lower energy consumption.”